Roland JUPITER-80: Metamorphosis Campaign
In 2011, Roland rolled out the JUPITER-80—the company's groundbreaking top-of-the-line live-performance synthesizer. Given the nod to Roland's legendary now-vintage JUPITER-8 (circa 1981), the bar was set very high. The product's international pre-launch campaign "Metamorphosis of a Legend" garnered a huge number of hits and speculation through it's online and print presence. Efforts included product photography, art direction and design of all interactive and print elements.