ARROW® VPS G4™ Landing Page
ARROW, a leading global supplier of central vascular access devices, was in need of a landing page for their VPS G4™ Vascular Positioning System. The objective was to introduce the product’s innovative technology through simple graphics and messaging, while providing access to white papers, brochures and a fun, informative video. The result was a fluid, clean page that encouraged the user to interact with useful infographics and ultimately request an appointment for a trial. Subsequent email blasts were planned to support the new site.